At Ekulo Group of Companies, our commitment to delivering premium quality products to the West African market has always been paramount. In line with this dedication, we are thrilled to announce the launch of the newly redesigned bottle for our esteemed Flirt Vodka brand. This initiative underscores our resolve to align with global standards and offer our consumers a unified brand experience.

The unveiling took place at the recent Ekulo Trade and Distributor event in Lagos, attended by key distributors from Abuja, Jos, and Lagos. The new bottle boasts a sleek cap-design, mirroring the international aesthetics of Flirt Vodka. This redesign ensures that consumers in Nigeria enjoy the same visual and tactile experience as their counterparts in Europe, South America, and Asia.

Emeka Andrew, our Category Manager, highlighted the significance of this change, stating, “Before the bottle change, Flirt Vodka had a good drinking bottle and good design, but we wanted a sharper look. The new bottle represents a bottle culture for the brand, ensuring uniformity in shape and design globally.”

It’s important to note that this redesign is not a response to counterfeiting concerns. Our previous bottle’s unique cap design already posed challenges for counterfeiters. Instead, this update is driven by our ambition to provide Nigerian consumers with a consistent and authentic Flirt Vodka experience, both in taste and appearance.

To celebrate this milestone, we are introducing an incentive program for our partners, distributors, and customers. This program offers rewards across three categories—gold, silver, and bronze—based on purchase volumes. We believe this initiative will not only boost sales but also strengthen our partnerships and enhance customer loyalty.

Flirt Vodka has always been synonymous with premium quality at an affordable price point. This bottle redesign reaffirms our commitment to excellence and our dedication to meeting the evolving preferences of our consumers.
We invite all our stakeholders to embrace this new chapter of Flirt Vodka and look forward to continued success together.